This article updated on February 4, 2024
The Many Benefits of Online Video
Online video continues to emerge as a powerful resource to engage audiences and influence buyer behavior, and its advantages don’t end there. Benefits of web video include the ability to enhance communication and brand image, control message consistency, and create an emotional connection with the viewer.
We suggest introducing your story in a meaningful way through creative brand storytelling. Keep the video short and sweet. Do your best to keep it under a minute and no more than two minutes.
The meteoric rise of video has been one of the most revolutionary changes in how people consume material on social media. Videos, whether they are brief bits or live feeds, have captivated consumers on several platforms.
Thirty percent of the best landing pages include video, and adding relevant video content on a landing page has been shown to enhance conversions by up to 86%.
A video might be someone’s first interaction with your brand and will help inform them of who you are and what you stand for – don’t let someone else tell your story. The benefits of online video are that it brings your message to a worldwide audience and increases the percentage of viewers who become buyers. Online video can also cost less and yield better results than marketing in traditional media.
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Improving communication with video
Video can deliver your value proposition fast and on message. It’s one of the best methods to consolidate complex information into an easy-to-understand format with little effort from the end-user.
Compared to text or still images, videos captivate viewers more. Their ability to captivate viewers and keep them engaged with your website for longer is undeniable. The old saying still holds – a video is worth a million words. Actually, according to Dr. James McQuivey, one minute of video is equivalent to 1.8 million words.
Hubspot did a survey that exposed the exponential growth of video marketing. They found that Social Media posts that contain video have a 48% boost over those without. It gets better! They see a 68% percent increase in engagement when people use videos on Facebook. That’s a lot of people being exposed to your brand and possibly commenting on it with their friends. Just think about how many times you’ve shared a video.
The rewards of video production outweigh the cost
Videos can be expensive to produce, but you can leverage a well-produced video or motion graphics animation across all digital and social media channels.
We had a client who launched an attraction in a new wing of their building – they are a local cultural destination. We produced a teaser video that got a lot of mileage during the six months leading up to the opening. This video led to hundreds more conversations on their website.
They used the videos in digital ads and social media and had the footage on hand to give all the news agencies that were running a story on the new attraction.
“This helped our client maintain consistent brand messaging before the launch and expanded its audience significantly.”
That video reached tens of thousands of viewers for a modest budget. You can measure the engagement of your videos because most streaming platforms and CMS have analytics baked into the hosting environment.
Video on landing pages improves SEO
Search engine results pages (SERPs) often favor websites with videos. Including videos on your site that are keyword and description-optimized will boost its exposure to both users and search engines. Every video in the search index has a 50-fold higher probability of appearing on the first page of results than any text page in the search index.
Like any other business, Google wants to help people find what they want. Get more organic search traffic and Google trust signals by making original, never-before-published content.
BTW, the search engines can identify what’s original and what’s being recycled.
Google has introduced a new idea called E-E-A-T:
Video paired with other supporting content can covey that all the items in E-E-A-T. You can earn rewards for making videos and other resources that users can use to answer their questions in a meaningful way.
There’s no denying this now. You’ll see videos on top of the SERPs when searching for most things. Many times, those videos are linked to pages on a business’s website, your website! – This is part of Content Marketing 101.
Videos supercharge conversions!
Studies on the effectiveness of web videos reflect an overwhelmingly positive impact on consumers. Visitors to websites that include video are significantly more likely to stay longer. Studies have also concluded that people will feel more confident about your product or service after watching a video. Most importantly – they’re more likely to take action.
- People spent an average of 1.4 times more time on pages with video than without! Wistia
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Source: Insivia)
- People who watch your videos are more likely to become clients. People who watch product videos are 64-85% more likely to purchase. (Source: Linkedin)
- Videos improve lead nurturing and attract 300 percent more visitors. (Source: Marketing Sherpa)
- Landing page videos can increase conversions by almost 86%
- According to Wyzowl, 91% of businesses utilize video as a marketing strategy, an all-time high since we began tracking this data in 2016. (Source: Wyzowl)
- Google offers video results; any given video in the index has a 50 times better chance of appearing on the first page of results than any given text page in the index. Those are some attractive odds. (Forrester Research)
Videos offer a better user experience
The term “User Experience” refers to all of a customer’s encounters with your online company, in case you were wondering. Successful user experience requires placing oneself in the user’s position. Video material, which is both dynamic and interactive, can significantly improve the user experience. They can also accommodate various learning methods, making your website more accessible to a larger audience. The graph below represents our methodology for content creation.
Senior Marketing Professionals Know The Benefits of Online Video
Surveys report a dramatic trend toward web video, with more than two-thirds of senior marketing and media executives identifying online video as a primary focus of future campaigns. Most media professionals have stated that they plan to launch online video projects for their near-future marketing goals.
Now is the time to embrace the video marketing benefits and remain competitive! When it comes to video production and your audience, quality counts. That’s why we are committed to the highest production level while we try to create a budget that fits your goals. Let Mighty Fine Production Company take your online video marketing and advertising to the next level. Call one of our producers to walk you through the process or if you have any questions.
If you want to know more about our process before calling, check out our post: Video Production Process | How To Choose The Right Production Company. Additionally, check out our Frequently Asked Questions if you have further questions about the production process.